Why Downtown?

A Vision For The Future of Downtown San Diego

THe Vision Starts With You

You never forget what it feels like to fly into San Diego. As your plane makes its final approach, the Pacific glistens just past the Coronado bridge. That deep blue where the ocean meets the sky and Downtown is right outside your window. There’s nothing like it in the world. If you’re lucky enough to call San Diego home, you can’t help but to be grateful… you’ve arrived. But no matter where you’re from, it feels inviting; like home. And somehow looking through the window, you’re getting a glimpse into the future, a changing skyline, a Downtown that’s innovating, finding itself, growing upward and into the future. Downtown is a place to Create The Future.

at a Glance

The Mission

To provide opportunities for growth and improvements to quality of life through sustainable developments to infrastructure, diverse programming and community spaces, and a commitment to building an environment where innovation and creativity can thrive.

  • _MG_0973
    • 90+
      Arts & Culture Organizations
    • 32,000
    • 104,767
      Attributed to Downtown Businesses
    • 130
      Tech Startups
    • 4,000+
  • 37
    Public Parks
  • 30
    Coffee Shops
  • 1 in 5
    Residents Walk to Work
  • 65,000
    Parking Spaces

Create The Future

Downtown is the heartbeat of San Diego and you’re right in the middle of it! Get out and explore - there’s more than meets the eye.